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New arrivals are here! Take a peek now

Shop our new arrivals:

BALANCE | FOCUS Drop-Shoulder Tee
BALANCE | FOCUS Drop-Shoulder Tee
Overground 001 Drop-Shoulder Tee
Overground 001 Drop-Shoulder Tee

Enjoy up to 20% OFF Limited Time Only.

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Welcome to Southbrand

Featured post

Welcome to Southbrand

Southbrand is a South Florida-based streetwear apparel company blending urban style with ultimate comfort. Designed by local artists, our collections feature monthly drops and celebrate the vibrant South Florida community....

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June 2025 Drops

June 2025 Drops

Southbrand is back with a lineup that perfectly captures the soul of South Florida streetwear — blending style, comfort, and that unmistakable local vibe. Whether you’re hitting the streets, the...