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bold stitches. bold stories

streetwear in motion.

bold stitches. bold stories.

streetwear in motion.

bold stitches. bold stories.

streetwear in motion.

bold stitches. bold stories.

streetwear in motion.

STRAIGHT OUTTA SOFLO:
Built for the heat. Driven by motion. Southbrand keeps moving forward.

NEW DROPS HAVE LANDED.

Cop the latest heat before it’s gone. Limited styles. No reruns. Fresh cuts, clean fits, Southbrand certified. Tap in.

Signature Series

Signature pieces featuring the iconic Southbrand mark—tees, hoodies, crewnecks, and hats made for everyday wear with bold style.

Heat Season Essentials

Stay cool in bold Southbrand style—lightweight tees, crisp hats, and laid-back fits made for the summer streets.

20% Off Sitewide! Fresh drops, bold looks, and now 20% off everything—limited time only.

Up to 20% Off Streetwear Styles Tap in!

Countdown is on!

Final Hours - Act Now!

Shop the look

Summer Drops

Oversized Graphic Tee
New
Sponge Fleece Shorts
Sponge Fleece Shorts
Southbrand Drift Shorts
Southbrand Drift Shorts
Southbrand Drift Shorts
Southbrand Drift Shorts
Sponge Fleece Shorts
New

Shop the Tees That Started It All Bold graphics. Washed fabrics. Southbrand style—now live in the shop.

Grab yours while it lasts Shop the drops

Not Just for the Look.

Every piece we drop is designed for movement, made with meaning. We make streetwear that moves with you—function, comfort, and everyday style built in.

From the Ground Up

Stories, drops, and style moves—get the latest from Southbrand.

Your Daily Layer.

Explore heavyweight hoodies and sweatshirts designed for comfort and clean style.

Up to 20% Off Everything

The Drop Just Got Cheaper: Up to 20% Off

Southbrand Grand Opening SALE

Oversized Graphic Tee
New
Oversized Graphic Tee
New
Regular Fit Striped Tee
Regular Fit Striped Tee
Regular Fit Striped Tee
New
Southbrand Sunwashed Tee
Southbrand Sunwashed Tee
Southbrand Sunwashed Tee
Southbrand Sunwashed Tee
New

Tech-Driven, Earth-Friendly

Carry your essentials with an eco-conscious design and urban function.

SideStash Double Waist Bag

One Size   black

$45.00 $60.00

Made from 100% recycled polyester, this sling bag delivers lightweight durability, everyday function, and a clean, urban aesthetic.

Ships from the U.S.

All orders are processed and shipped domestically for fast, reliable delivery.

Designed in South Florida

Every piece starts in SoFlo—inspired by the streets, built for the heat.

Limited Drops, No Reruns

Our collections are released in small runs—once it’s gone, it’s gone.